New Platform Allows Small- and Medium-Sized Businesses to Make
Data-Driven Decisions to Improve Performance
Global Payments Inc. (NYSE: GPN), a leading worldwide provider of
payment technology services, today announced the launch of Heartland
Analytics, a data insights and customer engagement software platform.
Heartland Analytics is immediately available to customers in the United
Heartland Analytics is a unified solution designed specifically for
small- and medium-sized restaurant and hospitality businesses, allowing
business owners to gain insight by comparing key metrics such as sales
trends, customer visits, new versus repeat customer business and changes
in average ticket size. Value-added services include email marketing and
customer management modules that further enable merchants to define,
execute and measure marketing campaigns and manage the merchant's
reputation across widely-used social platforms. The solution brings
years of enterprise level data-driven marketing experience to
independent business operators leveling the playing field against larger
competitors—with one unified solution.
"Heartland Analytics strengthens our data analytics offerings and
fulfills our vision to deliver technology enabled, software driven
solutions that create more value, beyond just processing payments," said
Frank T. Young, Chief Product Officer, Global Payments. "Our innovative
payment technology along with value-added services like Heartland
Analytics, drives measurable results for our customer base."
The service will form the foundation for advanced analytics capabilities
that Global Payments will roll out to other regions around the world
About Global Payments
Global Payments Inc. (NYSE: GPN) is a leading worldwide provider of
payment technology services that delivers innovative solutions driven by
customer needs globally. Our technologies, partnerships and employee
expertise enable us to provide a broad range of products and services
that allow our customers to accept all payment types across a variety of
distribution channels in many markets around the world.
Headquartered in Atlanta, Georgia with more than 10,000 employees
worldwide, Global Payments is a member of the S&P 500 with customers and
partners in 30 countries throughout North America, Europe, the
Asia-Pacific region and Brazil. For more information about Global
Payments, our Service. Driven. Commerce brand and our technologies,
please visit www.globalpaymentsinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171016005367/en/
Global Payments Inc.
Amy Corn, 770-829-8755
Source: Global Payments Inc.
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